July 27, 2009 — BOULDER, CO — The almighty “click” is becoming just as important as the almighty dollar. Businesses looking to gain an edge online measure their success by conversions, or getting viewers to register, subscribe, contact, or just browse the company Web site. The challenge for businesses is to use the best methods available to get more eyes viewing their goods. But what is the best method?

According to a recent study published by Forbes, the best way to generate conversions is through search engine optimization (SEO). Out of all the marketers polled, 48% reported SEO to be the best method, and 53% of marketers with budgets over $1 million prefer SEO as the core of Web success.

“SEO greatly enhances your chances to be found on the Web,” said Ali Husayni, president of Sinai Marketing, a SEO company. “Even the biggest businesses can get lost in the vastness of the Web. If it were easy to have a place on the top of Google, companies like Sinai wouldn’t exist. It is a delicate business, but it has proven to work.”

SEO helps a Web site’s visibility by refining the site’s language so that it becomes a stronger choice when a Web surfer performs a search. “The key is to recognize your key audience and think like them,” said Husayni. “For instance, if Sinai is working on dental Web site marketing for a client, we have to think in terms of what words people use when they search for a dentist. Then we build the client’s entire Google marketing efforts around those 100-200 words.”

Google SEO companies like Sinai have to pump fresh content on to the sites as well. This reinforces those pivotal keywords and strengthens a site’s results on the search engines. Everything from building a client’s Web site to creating press releases, articles, and other forms of content to disseminate across the Web is all a part of the SEO process says Husayni. “We’ve bumped clients up from practically nonexistent rankings on any search engine from Yahoo! to MSN to Google. It can take time, but it works,” said Google marketing expert Husayni.

Secondary methods from the poll included e-mailing and e-newsletter tactics, followed by pay-per-click/search methods. Tertiary tactics included behavioral targeting, sponsorships, viral marketing, ad networks, video ads, and more.

Learn More
If you would like to learn more about SEO, schedule a free consultation with Sinai President, Ali Husayni. Visit: www.sinaimarketing.com, or call: (303) 932-6559.

Sinai Marketing
Sinai Marketing, Inc. was established in 2004. Since then, its team has done its best to master industry-standard SEO techniques and develop new ones.

Sinai’s code-efficiency optimization techniques, along with the highest quality link building methods are what guarantee its clients’ Web sites success on the search engines.

© 2009 Sinai Marketing. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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Since April, Bing.com has helped Microsoft increase its US based search market by 1% (to 7.81% of the total US search market).

At the same time, Google lost its m

arket share by 0.5% (to 78.48%).

But JR Raphael argues in the latest NewsWeek article, Bing: Not Really Gaining on Google, that first, this shift is too small to be significant and second it could be a temporary shift.

I’m one of so many who went on Bing.com to see how it looks and what it’s capable of. At Sinai, we even test run some of our clients reports on Bing to see how our SEO works on Bing. The results just showed that Bing has been designed following Google’s many features. Even the search results were very similar to Google.

But I have to say that Bing’s nice backgrounds are thrilling. So, when I’m bored at my desk, I can go on Bing to see a nice photo. Or, wait, I can just google “beautiful nature” and see many nice photos.