Buying or selling links can be a tempting proposition, especially when big companies and competitors do the same to get ahead, but paying for links is a losing bet that can be avoided with some SEO coaching and creative white-hat link-building ideas.

If you’re tracking conversions solely from a “last click” standpoint, you’re missing valuable data that can help you better understand your customers.

Sinai Marketing CEO Ali Husayni explains how changes to Google's search algorithms can benefit businesses that use best SEO practices.

Sinai Marketing would like everyone to give Katie Manry a warm welcome as she joins their team as their new editor-in-chief.

Lorrie Walker, our SEO company’s editor-in-chief, stepped down in January to better manage her public relations business. She remains on staff as a writer.

A poor reputation online can severely cut into the profits of businesses, even if the negative content is misleading or outdated. Here are some tips on how to use reverse SEO for businesses looking to recover from bad publicity.